BAFTA Live 360
BAFTA Live 360
Last month we were thrilled to be involved with a very special live stream of one of the biggest film and television awards ceremonies on the globe, the Virgin TV BAFTA Television Awards 2017! The BAFTAs celebrate the best of British television, and always feature a star-studded red carpet. Our recent live stream, delivered directly into Virgin Media’s Facebook page, showcased the entrance of the A-List as they walked the red carpet on the night of the ceremony.
The live stream was unique because it was an interactive 360° video, which allowed the viewer to look around the red carpet as though they were on it! The viewer could alter their view onscreen by physically moving their mobile device or using a mouse on a computer/ laptop.
The beauty of a 360° stream is the amount of freedom it gives to the audience. This makes for a highly interactive and immersive experience, far beyond that of a static, non-live stream. By combining the effect of live video and the 360° feature, viewers had extended access to an exclusive event and got to follow the celebrities as they walked the red carpet. It really was the next best thing to attending in person!
After only an hour, Virgin Media’s stream had attracted around one and a half times more viewers than the live stream on the official BAFTA Facebook page which did not feature 360° interactivity. This figure suggests our 360° video was much more attractive to viewers than a simple live stream, which would simply not have afforded the same type of immersion for viewers.
Prior to deployment, it’s always important to consider whether streaming a 360° feed actually enhances the viewer experience, as it is much more complex to set up. But, when done skilfully and in the right setting it can be a highly successful format, as shown here.
The live stream is still available to watch here