Case Studies

Coldplay Live Facebook Q&A

The Project

Coldplay Live Facebook Q&A

The Partner

Facebook and Warner Brothers Music

The Brief

To deliver a live Q&A featuring Coldplay into a News Feed post on their Facebook page to support the launch of their new album.

The Challenge

The audience was going to be very large so the technology platform had to be able to cope with many hundreds of thousands of live and on-demand viewers.

Our Approach

Groovy Gecko used its unique social streaming platform to deliver the live show working with our partner Whitecoat to produce a high quality webcast.

The Result

The live stream was immensely successful with hundreds of thousands of live viewers, over 3,000 share and 79,000 likes. This helped drive album sales directly from the post.