Case Studies

Pringles live Pinata streaming

The Project

Pringles live Pinata streaming

The Partner

Pringles and Isobar

The Brief

To deliver a unique online experience to promote the launch of the Pringles new Tortilla flavours.

The Challenge

The project itself, to have viewers operate a pinata bashing robot by sending it a Tweet had never been attempted before. The audience could view a live stream of the robot hitting the pinatas along with a queue of the top 4 users whose tweets were about to trigger the robot. One of the main challenges was making sure the delay between viewers sending a tweet and seeing it wasn’t too great that they felt disconnected from the process.

Our Approach

Groovy Gecko developed an easily embeddable iframe containing the live stream for use on the competition site.  Groovy Gecko also developed a mechanism using ‘pusher’ which meant when a tweet came in, the viewers name was highlighted and the mechanical arm was triggered so the process felt responsive to viewer tweets. The solution was fully tested with full redundancy in the weeks prior to the campaign and the live stream was delivered flawlessly for the entirety of the four week project.

The Result

The campaign was immensely popular and was live three days a week for four weeks. The number of interactions and coverage was highly significant.