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Saturday, 06 November 2010 00:00 |
Groovy Gecko streamed a series of 9-minute challenges for Powered by C3 from the Hairworld exhibition in Paris. The challenges were streamed live from the stylists’ stands, with their name and details being superimposed over the video using the Groovy Gecko Live Presentation System.
The videos were intended to generate awareness and drive recruitment to an online styling community, Highlights, which is run by Powered by C3. Hairworld is the perfect launch pad, giving Powered by C3 exposure to up to 80,000 Hair professionals (ranging from stylists, brands, icons etc.).
The videos can be viewed at http://www.highlightsbyc3.com/
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