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| Hulu sale probability reduction |
| Monday, 03 October 2011 00:00 |
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The probability that streaming video provider Hulu will be sold in the latest bidding round has reduced after it emerged the owners of the brand are split on the conditions of the rival bids.
Hulu is joint owned by Disney, NewsCorp, Comcast and Providence Equity but the long-term nature of the sector in general is causing a rift within the group, with Disney chief executive officer Bob Iger believed to be firmly in the 'sell' camp. However, it remains unclear whether the other major stakeholders are willing to give up their share in the burgeoning streaming media sector - despite the fact Dish Network appears closest to matching the desired $2 billion (£1.28 billion) sale price at present. "People are waking up to the fact that this asset is working and it's still early in the game," an individual close to the deal told Reuters. "This has made them think about their role." Meanwhile, Google is believed to be considering a blockbuster $4 billion bid for the brand, but this would be reliant upon an extension of the present content rights from Hulu's owners and it remains unclear whether the companies would be willing to entertain a deal of this sort. Posted by Thomas Price  |