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| Studios back cloud services to increase demand for streamed content |
| Thursday, 13 October 2011 00:00 |
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Major US film studios have voiced their confidence that new cloud-based movie storage solutions will help to increase demand for streaming media content.
Representatives from Sony Pictures and Disney have told Reuters they are confident about the success of new services such as UltraViolet, which allow users to store a cloud-based digital copy of films purchased on disc, which can be viewed from any device. John Calkins, executive vice president of global digital and commercial innovation at Sony Pictures Home Entertainment, said this will provide "more value for digital ownership", as users will be able to stream their purchased content wherever they are. UltraViolet is launching with the support of leading companies and studios including Warner Bros, Fox, Sky, Lionsgate, Blockbuster and LOVEFiLM. Meanwhile Walt Disney Studios, which is not supporting UltraViolet but has its own alternative service called Disney Studio All Access, also believes the new innovation will be a "game-changer". Executive vice president of global product management Lori MacPherson said it "gives the benefit of ownership without the issues of long download time, storage constraints and the lack of interoperability". Posted by Geoff Phillips  |