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| YouTube daily video views pass four billion |
| Tuesday, 24 January 2012 00:00 |
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Daily video viewership rates for streaming media website YouTube have passed the four billion mark, according to the Google-owned company.
Figures obtained by Reuters show that viewing numbers have risen by 25 per cent in the past eight months alone, with around 60 hours of new video content being uploaded to the site every minute. The proportion of YouTube videos which are actively making money is smaller but growing, with three billion monetised videos streamed online each week. Google is currently making active efforts to broaden the YouTube userbase beyond PC owners by bringing the service to smartphones and web TVs, while it is also striving to deliver more professional-grade content for the site. As of October 2011, the company had struck more than 100 original programming deals with media partners such as Thomson Reuters, as well as artists like Madonna and Jay-Z. Figures from comScore published earlier this month showed that Google sites, led by YouTube, accounted for 157.2 million unique viewers of streaming content in the US in December 2011. Posted by Thomas Price  |