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| Spotzer and Microsoft unveil new video ad platform |
| Saturday, 15 August 2009 03:34 |
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Video advertising firm Spotzer has joined hands with Microsoft to develop a new user-friendly multimedia online advertising platform. As part of the new service, users will have the opportunity to develop and purchase campaigns for banner ads, text messaging advertising and online video using pre-produced templates. Clients will also have the chance to add a personal touch and include their own marketing materials and branding to the ready-made models The service can be used to target potential consumers by geographical region, age and even gender, using a range of media purchased from Microsoft's selection of properties. In order to be able to use the self-serve programme, users will have to agree to spend at least 1,000 euros (£893). The announcement of the new ad platform comes after a similar deal struck between Spotzer and MerchantCircle last year, which gave thousands of small businesses access to affordable and professionally-made custom videos.  |