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| Recession could boost popularity of streaming media |
| Saturday, 15 August 2009 03:34 |
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As firms continue to feel the pinch of the global recession, they are increasingly resorting to online marketing techniques including streaming video media. According to PricewaterhouseCoopers, many advertisers are looking online for alternative marketing platforms in an effort to save money. Eve Berg-Winters, senior manager and new media specialist at the firm, said that despite the wider decline of the advertising industry, the economic downturn is having a positive impact of various forms of online marketing. "My gut feeling is that the downturn has enhanced the shift towards online advertising, but the picture differs on the types of online ad spend," she commented. Ms Berg-Winters added that online advertising is composed of many parts but "business classifieds and search are probably the best known". Recent forecasts by ZenithOptimedia suggest that online advertising will continue to increase its market share and will account for around 15 per cent of all advertising expenditure by 2011.  |