Customer Login
- Username
- Password
|
Our Company
Our Clients
Examples
Case Studies
Our Services
| Ad-supported streaming media platforms 'increase in popularity' |
| Saturday, 15 August 2009 03:34 |
|
New advertising-supported models for accessing streaming music content are becoming increasingly popular, a new study shows. Research conducted by Ipsos reveals that the music industry should "embrace" ad-supported streaming music platforms in order to reach the largest possible consumer audience. Ipsos' Tempo Digital Music Discovery and Purchase Process study reveals that such ad-supported models provide "an important channel of legitimacy" for many downloaders and help to curb file sharing. However, most downloaders and streamers who are currently obtaining content without subscription fees may simply be unwilling to pay for music, the study found. Karl Joyce, lead author of the report, said: "If it were somehow possible to eliminate peer-to-peer services altogether, the fee-based market would grow slightly but the real winners would be other free, albeit legitimate, ad-supported services." A recent report conducted by CCS Insight found that the many young web users are increasingly accessing streaming content through their mobile phones, with most expecting to consume music and videos free of charge.  |