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| Time is up for Microsoft's Soapbox |
| Saturday, 15 August 2009 03:34 |
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Microsoft's streaming video website Soapbox is to be cancelled, the company has announced. The service, which failed to match the popularity of rival YouTube, will stop accepting video uploads from July 29th and will be completely discontinued from August 31st. Microsoft had previously said that it would be drastically scaling down Soapbox, but has now confirmed that the streaming video service will be "retiring" permanently in its current form, with customers and partners being notified immediately. The firm said that it is still committed to providing quality user-generated content to its users and will maintain its MSN Video Service. In a message to CNet, Erik Jorgensen, vice-president at Microsoft and MSN leader, said: "We plan to add functionality into MSN Video to easily enable bloggers and citizen journalists to upload content to share with our MSN users." He added that streaming video content remains an "important" area within the firm's overall strategy. MSN Video delivers some 480 million streams and has 88 million unique users every month.  |