Customer Login
- Username
- Password
|
Our Company
Our Clients
Examples
Case Studies
Our Services
| Streaming video ads 'more effective' |
| Saturday, 15 August 2009 03:34 |
|
Advertisements containing streaming video content are more likely to engage web users' attention, new research suggests. A survey from Eyeblaster found that video almost doubles web users' "dwell time" on ads, with consumers spending an average of 71 seconds with video banner ads compared to 37 seconds with non-video ones. Messenger ads were found to be the best performing ad format, claiming almost 90 seconds of web users' time, followed by rich media rectangles (73.46 seconds), banners (58.71 seconds) and skyscrapers (37.57 seconds). The survey also found that web users are more likely to engage with ads in the morning, with dwell rates peaking at 09.00 and falling by 20:00 in the evening. Gal Trifon, chief executive and co-founder of Eyeblaster, said: "Technology allows us to analyse consumer time spent with display advertising and indicates that consumers intentionally spend nearly a minute with online ads on average." In a recent article on MediaPost, Ben Weinberger, chief executive of Digitalsmiths, said that despite the huge rise in the number of online video views, the platform is likely to be affected by the global economic downturn this year.  |