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| Continued growth in video streaming |
| Saturday, 15 August 2009 03:34 |
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The appeal of video streaming is continuing to grow in the US, with more and more people looking to access streaming media content. New figures from Ipsos MediaCT have found that an increasing number of people in the US are choosing to use their internet connections as a primary source of entertainment, streaming videos of full-length television programmes and movies. The organisation's biannual MOTION Study found that 26 per cent of online Americans streamed a full-length television programme during July, while 14 per cent used a video stream to watch a film. Those figures are double the results from September last year, when 11 per cent and six per cent streamed television and movies respectively. Experts suggests that the findings demonstrate a significant shift in the way people look to stream media online, no longer content to simply watch short clips on video streaming sites such as YouTube. "The digital video revolution is no longer centred on short clips via YouTube; it is becoming an important distribution channel where any type of full-length video can be instantly accessed for immediate consumption without a fee," said Brian Pickens, senior research manager at Ipsos MediaCT. In the UK, the arrival of new video streaming services such as the BBC's iPlayer has led to a significant growth in the use of on-demand television and movie websites, with media streaming becoming an increasingly central part of home entertainment.  |