Customer Login
- Username
- Password
|
Our Company
Our Clients
Examples
Case Studies
Our Services
| IAB and Sky launch video ad study |
| Tuesday, 30 November 1999 00:00 |
|
The Internet Advertising Bureau (IAB) and Sky have launched a new study which aims to find out how effective online video advertising is. The research hopes to determine the usefulness of different formats when used both separately and in combination with other formats. It also hopes to find out how people engage and interact with video ads. A wide range of advertising formats will be tested including in-steam overlays, branded video player skins, pre and post-roll and companion ads. Sky and the IAB hope the research will be released by the end of the year to provide online advertisers with the most current industry findings. Giles Ivey, sales director for Sky Digital Media, said, "Lots of people speculate about video advertising but there's not a lot of substantial research out there, so we decided to work with the IAB to do something about it." According to figures from comScore, the number of videos watched online in April was up by 47 per cent versus the same period last year. 
|