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| Web users 'prefer online ads' |
| Tuesday, 30 November 1999 00:00 |
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Consumers prefer online video adverts to traditional television ads, a new survey reveals. According to a report by German magazine publisher Burda Community Network and online media agency Plan.Net Group, 23 per cent of respondents said they are "extremely bothered" by TV ads, while just 12 per cent said the same of video ads. The survey, which questioned almost 5,000 web users using ads from Tremor Media, found that over half (58 per cent) believe online ads are entertaining. Furthermore, almost three-quarters (70 per cent) said it is "acceptable" to have short a commercial before the online video they want to watch. Adrian Lacey, UK director of Tremor Media, told UtalkMarketing: "Consumers in this study believed that the video adverts enhanced brand values, making advertisers look cooler, funnier, more creative, more contemporary and better quality." According to comScore, Tremor Media attracted 71.1 million viewers in July, representing a 44.9 per cent penetration rate. 
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