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| Streaming video ad spend 'on the rise' |
| Monday, 16 November 2009 00:00 |
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Online streaming video advertising is marked for noticeable growth in the foreseeable future, a new report shows. According to the Marketers' Internet Ad Barometer report, 33 per cent of companies surveyed plan to increase their expenditure on online video ads, while spending in the industry at large is expected to rise by 7.6 per cent in 2010. The study, conducted by the European Interactive Advertising Association (EIAA), found that around one in five (20 per cent) firms said they plan to increase their expenditure on mobile advertising. EIAA, whose membership includes MTV, AOL, BBC and Conde Nast, also found that although spending on TV advertising may be in danger, websites such as ITV.com that offer streaming video programmes online are gaining increasing popularity with marketers. A recent study by TurnHere found that more than three-quarters (83.5 per cent) of brand and agency marketers use some form of streaming video content in their marketing campaigns.  |