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| 'Charging for streaming media alienates consumers' |
| Monday, 07 December 2009 00:00 |
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Local online news providers could lose their target audiences if they begin charging for their streaming content, an expert has warned. Ben Camm-Jones, news editor of internet magazine Web User, said although it is understandable that news providers need to monetise their content in order to sustain it, introducing fees is likely to backfire. He highlighted Johnston Press, one of the three largest local newspaper publishers in the UK, as an example of a content provider that is pushing its audience to rival companies by charging for content. "I'm not surprised to see Johnston Press running these trials - I will, however, be surprised if they are successful," Mr Camm-Jones said. "Given the reach of the BBC's local news services, I imagine that many surfers will simply end up on the BBC site." According to the first Media and Entertainment Barometer published earlier this year by KPMG, just one in ten (11 per cent) consumers currently spends money on online media.  |