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| Google plans to charge for its YouTube content |
| Tuesday, 29 December 2009 00:00 |
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Google has announced plans to start charging users to watch full-length streaming content on YouTube. In a move designed to increase its earning potential, Google could start charging viewers around $1.99 (£1.24) to watch streaming content online without any adverts, reports All Things Digital. Preliminary discussions are already underway in the US to implement the new initiative, which would make full-length programming available online the day after shows are first broadcast on TV. The move would put Google in direct competition with Apple, which already offers a similar service via its iTunes store. Insiders say that the service could be met with stiff resistance from consumers who are unwilling to pay for streamed shows as opposed to downloads. "The networks and studios, which control pricing, will want to sell the streamed shows at the same price as downloads," commented technology specialist Peter Kafka. Video hosting site Hulu, NBC Universal, and Disney's ABC are just some of the other companies expected to launch online subscription services in the foreseeable future.  |