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| Baidu to launch streaming video site |
| Friday, 08 January 2010 00:00 |
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Chinese search engine Baidu has announced plans to venture into the streaming video market. The company said it is launching a new business unit that will model itself on advertising-supported streaming video site Hulu, which is based in the US. Baidu's new site will offer licensed video content including films, television programmes and footage of sporting events through deals with a number of content providers. Ren Xuyang, vice-president of marketing and business development at Baidu, said the move is aimed at meeting demand for streaming media content from Chinese users. "We see large volumes of our users searching for high-quality licensed videos and currently there are no video sites that can fulfill this need," he told the Wall Street Journal. The launch of a video streaming service by Baidu will put it into direct competition with other local streaming sites such as Youku and Tudou. Last year, Baidu accounted for almost 70 per cent of all online searches conducted in China, compared to around 20 per cent for Google. 
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