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| Coca-Cola streaming video ad goes viral |
| Friday, 29 January 2010 00:00 |
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A new Coca-Cola streaming media campaign has gone viral shortly after it was launched.
The Open Happiness global ad campaign was introduced through Coca-Cola's YouTube channel and generated more than 712,000 views within its first 24 hours. Launched by Definition 6, the video features unsuspecting university students receiving extra bottles of coke, flowers, missing glasses, six-foot subs and balloon animals from a coke vending machine. The campaign, which was shot on location at the Queens campus of St John's University in New York, is aimed to appeal to younger demographics. AJ Brustein, global senior brand manager at Coca-Cola, said: "We were looking for a creative way to connect with teens outside of the typical TV commercial or online game. "We wanted to give them something that would spread a bit of happiness and something they could pass on to their friends." Definition 6 is an integrated interactive agency and has clients including VeriFone, Cox and La Quinta Inn & Suites.  |