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| Visa launches streaming video ad |
| Wednesday, 03 February 2010 00:00 |
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Credit card company Visa has announced the imminent launch of a new streaming video ad campaign.
The ad will run for a month in New York City's Grand Central Terminal and will cover the subway corridor with 3D streaming video images from its Olympic-themed campaign. As part of Visa's wider ad campaign, an eight by 14-foot 3D video projection screen with audio will broadcast two television advertisements from the company's Go World campaign. The campaign will also feature 16 3D static screens, otherwise known as lenticular dioramas, as well as column wraps, posters, wall scapes, beam panels, soffits and stair risers. Antonio Lucio, chief marketing officer at Visa, said: "With the help of innovative 3D technology and popular social media sites, we're able to strengthen our connection to the Olympic Games." Visa is an official sponsor of the Winter Olympics, which are scheduled to take place in Vancouver later this year.  |