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| Yahoo signs video deal with David Beckham |
| Tuesday, 08 June 2010 00:00 |
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Yahoo has signed a new deal with footballer David Beckham which will see the former England captain deliver a range of exclusive interactive content to the company's web portals.
As Yahoo's global sports ambassador, Beckham will front an online video channel, where he will share his experiences of playing in three World Cup tournaments. When the current World Cup is over, Beckham will deliver rolling interactive content, including a weekly streaming video webcast and a number of chat sessions with Yahoo customers. "Yahoo has a true personal relationship with its users and is an online leader in sports content across the globe," Beckham said. "Yahoo will allow me to interact one-on-one with as many football fans as possible, talking about the game I love." Elisa Steele, chief marketing officer at Yahoo, said the company is happy to welcome Beckham on board and broadcast his message to Yahoo's nearly 600 million users. In April, Yahoo signed a deal to show highlights of the English premier League online for the next three seasons between 2010 and 2013. ![]() |