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| Hulu attracts more ad views than YouTube |
| Tuesday, 20 July 2010 00:00 |
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Online streaming video site Hulu attracted more ad views than YouTube last month, new figures show.
According to comScore's recently released Video Metrix 2.0, the number of US ads viewed on Hulu reached 566 million compared to 200 million for Google sites - equivalent to 15 per cent of the population. However, viewers on Hulu watched around 135 minutes of video compared to 260 minutes watched on YouTube. According to comScore's figures, Google's YouTube site pulled in the lion's share of unique viewers (144.5 million), followed by 44 million viewers for Yahoo and 24 million viewers for Hulu. The figures revealed that overall, the time spent with video ads is quite low compared to the time spent with clips. Just over 12 per cent of all videos watched were ads and video ads accounted for just one per cent of the total number of minutes watching clips. Tania Yuki, comScore senior director of video and cross-media products, said: "Online video has evolved to a channel that now delivers a great deal of professionally produced long-form content that is identical to what a viewer would find on TV." ![]() |