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| Brits find broadband indispensable, survey reveals |
| Friday, 10 September 2010 00:00 |
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A new survey reveals that broadband is the last thing British consumers are willing to compromise on.
According to a poll conducted by Clydesdale and Yorkshire Bank, more than nine in ten (93 per cent) people would rather make compromises in other areas of their lives than get rid of their broadband connections. This figure is up from just over eight out of ten (81 per cent) people when the survey was conducted last year. Six in ten (60 per cent) people said a fast broadband connection is more important to them than going on holiday. A similar proportion of people said broadband is more important than satellite or cable television. Almost three-quarters (70 per cent) of respondents said they would consider reducing how much they spend on film and music downloads. Steve Fletcher, head of retail banking at the Yorkshire Bank, commented: "The increasing use of broadband for our entertainment; downloading music, viewing film and linking to games consoles, shows a shift in lifestyles generally."  |