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| Streaming media focus for Netflix |
| Friday, 26 November 2010 00:00 |
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Netflix has announced it has shifted its product focus from predominantly mail-order video to streaming media services in recent months.
The company stated that this strategy is a reflection of the changing tastes of consumers, with more individuals now downloading streaming audio and video content than ever before, Top News reports. This highlights a shift from physical mail-order to virtual downloads that has been on the cards for some time, the firm stated. During the last quarter, Netflix announced it has increased its spending on streaming media content rights to $115 million (£73.3 million) - up year-on-year from $10 million in the same period of 2009. Meanwhile, Comcast has launched its new Xfinity TV brand of streaming video for US consumers. The cable television provider has signed agreements with Showtime and Viacom to gain access to more than 150,000 film, television and audio choices that viewers will soon be able to download.  |