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| Streaming video launch for Redbox |
| Monday, 21 February 2011 00:00 |
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Redbox has announced plans for the launch of new streaming video services that it claims will rival leading streaming media provider Netflix.
The Los Angeles Times reports that the new subscription based streaming video service from Redbox will be online and operational by the end of the month and will deliver a significant shake-up to the sector. It will allow users to pay a monthly fee to have access to Redbox's whole library of films, programmes and content, meaning users will not have to pay to download individual files. Furthermore, a range of partners look likely to get on board with Redbox in the near future, although specific names are yet to be mentioned. Meanwhile, Tim Gibbon, director at Elemental Communications, recently said that streaming video can provide high-quality entertainment. He commented: "The concept, brand, audience and approach would be factors in determining success for either social media marketing or streaming media." Posted by Geoff Phillips  |