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| Ofcom: UK online TV viewership on the rise |
| Wednesday, 14 December 2011 00:00 |
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A new report from Ofcom has revealed that a growing percentage of UK consumers are utilising streaming technology to access TV content.
Data from the communications industry watchdog has revealed that 27 per cent of UK internet users watch TV online every week, an increase of three percentage points compared to 2010. This was higher than any of the other 16 countries assessed by Ofcom in its report, with the uptake of online services attributed to the wide variety of free-to-view catch-up TV services in Britain, such as the BBC iPlayer. Other findings of the study showed that the use of mobile internet services is on the rise thanks to the growing popularity of smartphones, while online advertising spend is also increasing. Ofcom chief executive Ed Richards said: "Our research shows that the UK communications market is performing well with ... the range of services and innovation, standing up well against international benchmarks." This comes after LOVEFiLM chief marketing officer Simon Morris told TechRadar that he believes iPlayer has played a major role in normalising streaming media usage in the UK since its introduction. Posted by Kevin Smith  |