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| BBC outlines concepts for better-targeted iPlayer service |
| Monday, 06 February 2012 00:00 |
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The BBC iPlayer could provide a superior streaming experience via targeted rolling content, according to a representative from the public broadcaster.
Speaking at a recent Westminster Media Forum event in London on dual-screen viewing, BBC director of policy and strategy John Tate said the service is not currently taking full advantage of usage data to provide a more tailored experience. Currently, watching to the end of a show on iPlayer simply brings up a prompt to replay the content, as opposed to broadcast TV, where programmes are followed directly by new shows that are appropriate to the audience and timeslot, reports C21Media. Mr Tate said this is one way in which video-on-demand (VoD) is still "playing catch-up" to regular TV, suggesting the introduction of targeted rolling options on iPlayer could offer various benefits. "Why should you have to click play when you go to an online or VoD experience? Why shouldn't there be some continuity or rolling element to that too?" he added. The BBC iPlayer set a new record of almost two billion requests for programmes during 2011, with the service set to debut soon on Sky Anytime+. Posted by Kevin Smith  |