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| MSN unveils streaming video site |
| Saturday, 15 August 2009 03:34 |
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Microsoft has unveiled its new MSN video streaming site to UK audiences. The website's on-demand video player will offer web users around 300 hours of streaming video content. Thanks to a content partnership deal which Microsoft signed with independent production company All3Media and the BBC's commercial arm BBC Worldwide, viewers will be able to watch a number of popular programme titles such as Shameless and Hustle. Microsoft hopes the service will attract the attention of advertisers and bring in more revenue to the company. Ashley Highfield, vice-president of consumer and online services at Microsoft, said: "The MSN portal has around 50 per cent of the UK internet audience reach and so can deliver a significant proportion of the UK broadband population to the marketing community. "We want to be one of the UK's top free premium video on demand destinations," he commented. Mr Highfield added that Microsoft is currently in talks to strike a deal with other content providers such as Channel 4 and ITV. 
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