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| Media buyers 'increase video ad budgets' |
| Thursday, 17 September 2009 00:00 |
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The majority of media buyers plan to increase their budgets for online video advertising, a recent study reveals. According to a bi-annual report from the video advertising network Web TV Enterprise, more than nine in ten (97 per cent) firm plan to maintain or increase their expenditure on streaming videos in the coming months. A quarter of respondents plan to spend between £25,000 and £50,000 a year on online video ads, with most other media buyers intending to spend between £10,000 and £25,000 a year. However, many firms believe there is a lack of research in the online video market, which is preventing further investment. Robert Black, chairman of the Interactive Advertising Bureau (IAB) Video Council, said: "The IAB Video Council is aware of the need for online video advertising measurement and research - our key focus over the next 12 months will be addressing this barrier and providing crucial information to aid growth in the industry." Rachel Hawkes, account director at Elemental recently called for more firms to use streaming videos on their websites to promote SEO.  |