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| Legal firm uses streaming technology to promote services |
| Tuesday, 22 December 2009 00:00 |
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A legal company is harnessing the power of streaming video technology for its new celebrity campaign. The Legal Deeds Poll is set to produce a number of video website inserts featuring a range of celebrities as part of an effort to advertise its services and give the company a higher profile. The firm has hired the services of video production specialists Video Tile to implement the technological aspects of the campaign. Headlining the celeb ad campaign is Meridian Tonight co-host Fred Dinenage, who first rose to fame on children's TV show How! Andrew Hines, Videotile's marketing director, said the company is adjusting to working with celebrities as it expands into wider fields of video production. "Videotile has recently made a considerable investment in broadcast equipment which will enable us to make promotional videos, TV commercials, corporate videos, web videos, instruction videos and video press releases," he commented. According to video marketing firm Wistia, streaming videos will start to replace traditional product demonstrations in the foreseeable future.  |