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| 'Consumers feel stronger bond to streaming media' |
| Tuesday, 05 January 2010 00:00 |
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Consumers feel a stronger connection to brands that make use of new media such as streaming video sites, a new survey reveals. According to the Cone Consumer New Media Study, almost three-quarters (72 per cent) of people feel a stronger connection to new media firms using sites such as YouTube and iTunes - up from 56 per cent of respondents in 2008.
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