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| Hulu viewers are watching more videos, new figures show |
| Friday, 16 April 2010 00:00 |
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s show that web users are watching substantially more streaming video content on Hulu than they were last year According to data from online research firm comScore, Hulu viewers watched 120 per cent more online videos in February than they did during the same month in 2009. This equates to 2.4 hours per viewer, or more than 912.5 million videos during the month Google-owned video sites accounted for 11.9 billion videos watched during the month and 42.5 per cent of all videos watched online - up by three percentage points since January. Microsoft-owned sites came in third place (623 million), followed by Yahoo sites in fourth. More than 174 million viewers watched an average of 161 streaming videos each during the month, with YouTube and Google attracting 133.2 million unique viewers, who each watched an average of 93.9 videos. Earlier this year, it was reported that Hulu has preliminary plans to charge users for some of its popular shows such as House and 30 Rock.  |