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| Hulu cancels plans for UK launch |
| Wednesday, 28 April 2010 00:00 |
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US-based streaming video website Hulu has shelved plans to launch its service in the UK.
The plan to launch in the UK was reportedly abandoned after negotiations with British broadcasters fell through. Hulu, which is co-owned by News Corp, NBC Universal and Disney, suggested that it has not been able to gain "any traction in the British TV market" and confirmed that the streaming video service will not be available in the UK for the foreseeable future. A senior TV executive close to the negotiations told the Telegraph: "Hulu's talks with ITV have come to a halt because the broadcaster wants to focus on growing its own catch up service – ITV Player and not syndicate its content out to a third party at the moment." He added that negotiations also collapsed with broadcasters Five and Channel 4 because Hulu wants to sell the advertising inventory around both broadcasters’ content like it does with US content and this is not something either broadcaster is willing to agree to. However, a source close to Hulu said the company has not entirely ruled out a launch in the UK some time down the line.  |