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| Marketers plan to use streaming videos this year |
| Tuesday, 04 May 2010 00:00 |
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Online streaming videos will play a part in most marketers' campaign strategies this year, a new study reveals.
According to a survey conducted by video advertising network BrightRoll, 94 per cent of agency executives plan to spend more on online video in the early part of this year. This is seven per cent higher than in the same period last year. More than half of respondents said they believe online video is more effective than other forms of advertising. Furthermore, over three-quarters (83 per cent) of marketers said they are receiving more value for their advertising budgets than they were 12 months ago. Tod Sacerdoti, chief executive of BrightRoll, said: "Online video underwent a cycle of massive innovation in 2009 and has matured into a highly effective platform for advertisers to connect with their target audiences online." According to recent figures released by comScore, around 5.5 billion videos were viewed online in the UK in February this year - a 37 percentage point increase compared to the previous year.  |