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| Hulu plans to strike video content deal with major US networks |
| Wednesday, 23 June 2010 00:00 |
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Online streaming video website Hulu is reportedly in talks with Time Warner, Viacom and CBS Corp to strike a new content deal.
According to Bloomberg, the deal will see Hulu adding television shows from all three broadcasting networks to a planned paid subscription service. The agreement would also see Hulu, which is jointly owned by News Corp, NBC Universal and Walt Disney, share subscriber income in order to encourage TV programmers to join. It is believed that CBS is likely to sign up to the agreement if there are no demands for online exclusivity and could start providing programme after the TV season begins in September. Tony Wible, an analyst at Janney Montgomery Scott LLC in Philadelphia, told Bloomberg: "Charging a subscription is possibly Hulu's best way to improve its library of TV shows and films." Meanwhile, Christina Lee, a spokeswoman for Hulu, declined to comment on the negotiations. It was recently reported that Hulu's audience shrank after Viacom cancelled The Daily Show with Jon Stewart and The Colbert Report. ![]() |