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| Netflix increases its market share |
| Monday, 19 July 2010 00:00 |
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Online video streaming website Netflix has increased its market share to compete more fiercely with video giant YouTube, new figures show.
According to media and technology market research firm Interpret, Netflix's share has increased by 36 per cent since the first quarter of 2009. Interpret's quarterly New Media Measure study, which tracks media trends, device ownership, attitudes and product consumption, shows that Netflix's strong performance has been bolstered by an increase in streaming, with consumers watching 12 per cent more movies and five per cent more TV shows online compared to a year ago. The study suggests that improved video streaming quality may have helped curb piracy, as the illegal downloading of movies (nine per cent) and TV shows (seven per cent) is well below that of music (20 per cent). Josh Bell, executive director at Interpret, said: "New media behaviours such as social networking and online video consumption have true staying power. "Consumers are already weaving these activities into the fabric of their daily lives and it is all happening extremely fast."  |