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| Motor racing in Toronto to be streamed online |
| Thursday, 07 July 2011 00:00 |
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Cue Digital Media is set to offer streaming video coverage of the upcoming Honda Indy Race in Toronto.
Media Caster Magazine reports the entertainment package will be delivered alongside the firm's partners such as Heavy.com and BNQT Media, with NAPA Auto Parts to produce branded content for the launch of the coverage. "Getting to look under the hood of these sophisticated million dollar machines, seeing the expertise of the driver and the team, ... it should all make for some highly entertaining branded content," described David U K, chief executive officer of Cue Digital Media. Elsewhere, Guardian Media Entertainment recently announced a new partnership with NBCUniversal Television Group that will see the firm offering streaming video services. The pair are now set to work together to provide streaming video content for the Guardian Project franchise - a multimillion dollar commitment that will see cross-platform media support for the National Hockey League in the US. Posted by Emma Johnson  |