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| PPLive launches new streaming video venture |
| Thursday, 28 January 2010 00:00 |
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Chinese streaming media company PPLive has announced a new joint venture with media and broadcasting firm Sun Media Group.
The Shanghai-based company, which provides peer-to-peer online streaming of live TV broadcasts, said the venture would be aimed at female demographics aged between 20 and 40, reports the Shanghai Daily. Chen Zhing, marketing director for PPLive, said the new scheme forms part of its attempts to improve and expand the scope of its offerings. "We are hoping to cooperate with more content providers and are also considering producing and broadcasting some exclusive programming," he said. Mr Zhing added that by expanding the range of programming it delivers, PPLive hopes to target users more specifically according to their ages and interests. PPLive is one of the leading online video platforms in the world and has around 175 million users, according to its open information. According to global e-Marketer, online advertising expenditure on streaming video media is expected to increase by up to 45 per cent every year for the next five years.  |