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| 'Firms fail to capitalise on flash technology' |
| Friday, 20 November 2009 00:00 |
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Many marketers are not taking sufficient advantage of flash technology as part of their online campaigns, a new survey shows. According to AffiliateBenchmark's second annual survey, the use of flash advertisement and video widgets performed extremely well for those who employed these methods, but the majority of respondents did not leverage these formats. More than a third (38.5 per cent) of survey respondents said they do not read up on any blogs for up-to-date information about the latest technology or helpful tips about how to improve their campaigns. Almost half (46.9 per cent) also said they do not collect data on their websites' audiences, with 14 per cent saying they do not even know where this information comes from. Peter Figueredo, chief executive of NETexponent, said: "The affiliate industry is evolving rapidly and it is essential for new affiliates to quickly come up to speed on the latest trends and strategies if they want to compete in this lively marketplace." Rachel Hawkes, account director at consultancy Elemental, recently said streaming video content is an excellent way for firms to boost their search engine optimisation performance.  |