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| Ad firm sued for violating privacy laws |
| Wednesday, 25 August 2010 00:00 |
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Ad serving and tracking company Specific Media is being sued by the US government for allegedly re-creating cookies deleted by users.
The federal lawsuit, filed last week in California's Central District federal court, formally accuses Specific Media of violating computer intrusion laws, reports Wired News. Specific Media is alleged to have used Adobe Flash to keep copies of users' browser cookies in order to re-create them after users cleared them off their systems. According to the lawsuit, Specific Media did not explain to users how it was using Flash, neither did it let them know that the storage capabilities of Flash for this purpose is illegal. The suit, which is seeking upwards of $5 million (£3.2 million) in damages, is the third case of its kind brought to the court by privacy attorney Joseph Malley. The first so-called zombie cookie suit targeted sites such as MTV and Scribd that used technology from a company named Quantcast, while the second suit pursued Demand Media and Disney.  |