28/04/2008 17:38:16
A seminar which will be held at an upcoming marketing event in London will focus on the advantages given to B2B digital marketers by web TV.
As if to illustrate the point, a talk to be given by Stuart Maister, managing director of London-based TV company Broadview, at the Internet World exhibition tomorrow (Tuesday, April 28th) will be streamed live over the internet and archived as an on-demand webcast for future viewing.
Specialists Groovy Gecko will be taking care of all aspects of streaming the webcast on behalf of the firm, which is also running a stand at the Earls Court event throughout April.
The seminar will cover all the benefits web TV can bring when integrated into companies' B2B digital communications strategy at the key stages of prospecting, conversion, retention and growth.
Mr Maister commented: "B2C marketing is rapidly adopting webcasting as a way of providing high value content to consumers.
He concluded: "Some B2B marketing is behind the curve on this issue. I hope that the session will be useful for this segment - whether they are there live or watching remotely on the web."
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