Case Study

A Self-Managed Solution to Create Cut Through for an International Professional Services Firm

A leading professional services firm, headquartered in the UK, with global customers wanted to enhance its corporate communications strategy. As an organisation, its aim is to solve the major problems facing some of the world’s biggest industries, tackling key issues with openness.

Main Considerations
With an international audience, the client wanted to build upon the existing momentum it had achieved in live streaming to customers. Being future-proof was critical in deciding which vendor to pursue for an improved live streaming platform. There was also a need to ensure a range of features were available, for example, to offer in stream polling as well as delivering a high quality experience for mobile viewers.

Choosing Live
A Self Managed Live Presentation System (SMLPS) allows the UK based team to generate content centrally, responding to shifting themes and topics quickly while enabling it to reach audiences without external constraints. Run entirely in house, the client has the equipment, a team in place and the facilities to operate live streaming autonomously.

A simple web-based interface means deploying the tool is quick and easy. The client can engage with its customers and reach them with timely and reactionary opinions, when news breaks, positioning them as thought leaders. In a volatile and shifting political landscape the business can cut through to reach customers and communicate its position and views.

The Result
Following an initial product design and handover from Groovy Gecko, the Self- Managed Live Presentation System (SMLPS) provides the perfect platform for positioning the client at the cutting edge of customer engagement. As part of its monthly subscription security updates are automatically implemented and new functionality is accessible as it becomes available.