Autotrader’s Interactive Car  Giveaway

Revving up Engagement: Groovy Gecko was brought on by Autotrader to spearhead an immersive live stream, giving viewers the chance to win a car. Led by presenter Rory Wilson, this event showcased the captivating power of engagement within the automotive industry.

Objectives.

Autotrader aimed to revolutionise its audience engagement strategy by hosting an interactive car valuation show. The primary objective was to highlight the Autotrader car valuation tool while captivating audiences across various social media platforms. Through a series of clues and challenges, viewers were encouraged to guess specific car details for a chance to win an exciting prize—a Tesla.

What we did.

Groovy Gecko played a pivotal role in bringing Autotrader’s vision to life. Firstly, we orchestrated seamless filming in two distinct locations—the Autotrader studio and a hidden car park. Utilising LiveU technology, we established live links between the studio and the car park, ensuring uninterrupted streaming from both locations. Additionally, our team curated the run of show, leveraging our producer’s expertise to craft a captivating four-hour program. Once we had the mixed feed, we broadcasted it to multiple social media channels, including Instagram, TikTok, and YouTube, expanding Autotrader’s reach to new audience demographics.

THE RESULTS.

The interactive car valuation show garnered immense traction, reaching tens of thousands of viewers across various social media platforms. The engaging format, coupled with Rory Wilson’s presentation, captivated audiences and kept them glued to their screens throughout the broadcast. The highlight of the event was when one lucky viewer correctly guessed the car details and won a Tesla, generating buzz and excitement among participants.

Autotrader’s interactive car valuation show highlighted the power of innovative engagement strategies for live streamed events. By leveraging Groovy Gecko’s expertise and cutting-edge technology, Autotrader successfully elevated its audience engagement, reaching new demographics and reinforcing its position as a leader in the automotive industry. As companies continue to seek innovative ways to engage their audiences, events like these serve as a testament to the transformative potential of interactive live streaming.

Transform your event into a global spectacle with Groovy Gecko’s advanced live streaming solutions. Contact us to learn how we can bring your vision to life