Amazon Live x Moroccanoil
Moroccanoil x Amazon Live: premium brand experience.
Premium haircare showcased through live shopping.
When Moroccanoil wanted to connect with customers through Amazon Live, it partnered with Groovy Gecko to produce a broadcast-quality livestream from our London studio.
Designed around expert product demonstrations and professional styling advice, the production gave viewers the opportunity to see the products in use, hear practical guidance from industry professionals and interact throughout the live broadcast. The result was a polished shopping experience that reflected the premium quality of the Moroccanoil brand.
BACKGROUND.
For Moroccanoil, the objective was to create a premium livestream where viewers could watch professional stylists demonstrate the range, explain how the products are used and answer questions in real time.
Using our London production studio, we created a branded environment that reflected the look and feel of the Moroccanoil brand while providing all the technical infrastructure required for a successful Amazon Live broadcast.
OUR SOLUTION.
Working with the Moroccanoil team, Groovy Gecko delivered a complete production solution from our revamped London studio.
Our team provided:
- Bespoke branded studio set
- Broadcast-quality multi-camera production
- Professional lighting and audio
- Amazon Live technical production
- Live product demonstrations with professional stylists
- Live direction and production management
- Recording for future on-demand and social content
With the production managed by our experienced team, the presenters could focus entirely on demonstrating the products and engaging with viewers throughout the livestream.
THE RESULTS.
The livestream successfully showcased Moroccanoil's professional haircare range through expert demonstrations, practical styling advice and audience interaction.
Alongside the live broadcast, the production generated a library of content that could be repurposed across social media and future marketing activity, helping maximise the return on the production day.
Project Highlights
- Amazon Live production from our London studio
- Custom branded studio set
- Professional haircare demonstrations
- Broadcast-quality multi-camera production
- Content captured for live, on-demand and social media