Bupa: inside Health Live series on EckoEnterprise.

Bupa, a leading health and care provider, launched the Inside Health Live Series to educate and empower audiences on common health concerns. The series focused on four key topics; alcoholism, depression, back pain, and cancer, bringing together specialists to share insights, advice, and practical guidance. They required a reliable, secure platform capable of hosting high-quality live discussions, with interactive features that would keep audiences engaged and allow them to ask questions in real time. It was also essential that the experience reflected Bupa’s established Inside Health branding, ensuring the livestream felt integrated, professional and on-brand.

 

We worked closely with Team Spirit and Bupa to produce four episodes of Inside Health, livestreamed throughout the year on our EckoEnterprise platform. Each session featured specialists discussing symptoms, treatment options, and practical guidance, supported by additional resources made available directly on the event page.

To deliver a cohesive and recognisable viewing experience, the EckoEnterprise platform was fully customised to reflect Bupa’s eye-catching Inside Health branding. This allowed the livestream to feel like an extension of Bupa’s own digital presence while maintaining the production reliability and interactivity of EckoEnterprise.

To ensure the content was accessible to all viewers, we implemented our accessibility widget across the platform, providing a range of customisable options to support diverse user needs. The simple and intuitive interface made it easy for participants to locate supporting documents, take part in the chat, and submit questions throughout the live broadcast.

Each episode was made available on Bupa’s YouTube channel as well, helping the series reach viewers long after the live broadcast. 

The series has consistently attracted strong engagement, with around 3,000 registrations per episode, of which approximately 40% tuned in live, resulting in an average of around 2,000 live viewers per event.

Interactive chat helped foster a supportive community around each topic, while the accessible page design ensured viewers of all needs could engage comfortably. The YouTube versions of each session have also performed strongly, extending the programme’s reach and helping Bupa broaden access to expert-led, trustworthy health information.