Netflix x EckoEnterprise

NetFlix: A Virtual Masterclass on EE.

Groovy Gecko partnered with Netflix to deliver a secure, immersive virtual masterclass for their hit series Adolescence.

Hosted on our fully customisable platform, EckoEnterprise (EE), the invite-only event provided a seamless, branded experience designed to engage a select audience. Featuring acclaimed speakers like Philip Barantini (Director & Executive Producer) and Jack Thorne (Co-creator, Co-Writer, and Executive Producer), the live session offered exclusive insights into the creative process behind the show — bringing fans and future filmmakers closer to the craft.

BACKGROUND.

Netflix, a global leader in streaming entertainment, continues to push boundaries in terms of content, engagement, and audience experience. For their hit series, Adolescence, they sought to offer a select group of attendees—film students, young filmmakers, press, and partners—a behind-the-scenes look at the making of the show. This exclusive masterclass required a secure, easy-to-navigate virtual platform with robust engagement features to connect directly with the invited audience.

Their objective was clear: host a private, invite-only event that felt intimate, personal, and deeply engaging, while being consistent with Netflix’s high production standards.

Netflix required a platform capable of handling a live virtual event that combined security, engagement, and a seamless experience. The audience consisted of film students, industry partners, and press from across Europe, making global accessibility a key factor. Additionally, with the focus of the masterclass on the craft of making Adolescence, it was vital that the event offered interactive features to allow attendees to engage with the speakers directly.

Given the importance of branding consistency and exclusivity, Netflix needed a platform that could be fully customised to fit the Adolescence campaign. Ensuring that the event felt professional while still offering a personal touch was crucial for creating a lasting impact.

Netflix: A Masterclass in Virtual Engagement.

OUR SOLUTION.

Groovy Gecko’s EckoEnterprise platform provided the perfect solution to meet Netflix’s requirements. We used our customisable platform to create an exclusive, branded site for the event. EckoEnterprise allowed for seamless event registration, secure streaming, and the ability to bring in remote participants using our virtual Vmix bridge.

We hosted the event with:

  • A fully branded experience, consistent with the Netflix Adolescence campaign.
  • High-level security measures to ensure the invite-only audience had secure access.
  • Robust engagement features.
  • Integration of pre-recorded video content (VTs) into the live broadcast, giving additional context to the discussion.
  • Pre event onboarding with the talent to ensure they were show ready for the live event.

Throughout the event, we ensured that the live stream ran smoothly, providing continuous support, troubleshooting, and real-time production management.

The masterclass was hosted by Benji Wilson, with the main speakers Philip Barantini and Jack Thorne discussing the show’s making, creative process, and behind-the-scenes insights.

 

 "The live stream went brilliantly. Thank you so much for your support and help – it’s been a bit of a whirlwind, but you were great partners and so patient and helpful."

THE RESULTS.

The event was a resounding success, surpassing expectations:

  • A 63% conversion rate from registration to actual attendance. This was an outstanding result, especially given the selectiveness of the invitation-only format.
  • Dwell time: The average viewer watched for 44 minutes of the 45-minute discussion—an impressive stat that speaks to the depth of engagement with the content.

Attendees gained valuable insight into the creative process behind Adolescence, with the virtual format creating an intimate, direct line to the creators.

Groovy Gecko’s EckoEnterprise remains the trusted choice for high-profile virtual events, offering secure, customisable solutions with seamless branding and real-time engagement. Netflix can confidently rely on our expertise to deliver future standout experiences.

Planning a high-profile virtual event?
Get in touch to see how Groovy Gecko can bring your vision to life through engaging, branded live streaming that works at any scale.

63%

Conversion from Registration to Attendance.

44min

Dwell time (out of 45mins)