Groovy Gecko provided a full end-to-end live stream production which included a three camera shoot, audio, vision mixing and adaptive streaming delivered via our customisable EckoEnterprise platform.

Our initial discussions with Novo Nordisk centred on 3 event scenarios; fully virtual, hybrid (on-site and online) and fully on-site, meaning Novo had an a la carte menu of options based on their event type.

The partnership between Novo and Groovy Gecko has produced a series of events, each delivered through our customised EckoEnterprise platform, so Novo employees can view key company updates through a platform that feels like a natural extension of their own ecosystem.

As with all newly onboarded clients, a stringent checks took place between our respective engineering and networking teams in the lead up to the events to make sure all the relevant domains were tested, whitelisted and viewable to internal company audiences.

The onsite events were highly engaging presentations, which offered viewers the chance to ask questions and engage in polls with the senior management team of Novo Nordisk.

Offering engagement tools to an online audience is an incredibly compelling way of making them feel connected to the event when they can’t be there in person and has a positive effect on stream dwell times (the length of time a viewer watches a show for).

The events have been a great success with the client commenting that they had received ‘excellent feedback’ about the production.

The online audience reached 150% more people than could physically be in person for the event with a highly impressive video dwell time of over 75% for the live show.