Channel 4

Inclusion Festival

Channel 4’s 2022 Inclusion Festival gathered the British TV industry and beyond with an interest in inclusivity for a day of insights, ideas and lessons learned, to inspire collaboration in broadcast and digital media and accelerate the conversation around inclusion and diversity.

Live streamed to a microsite that felt like an extension of the Channel 4 website, we built the bespoke platform to their exact style and branding as well as managed the production for all the live and pre-recorded elements. We also enabled subtitles and BSL translation to ensure that the event was accessible to all audiences.

Objectives.

For the second year in a row, Channel 4 took their Inclusion Festival virtual with us for a full day of interviews, sneak peeks and panel discussions about inclusivity in the entertainment industry. They needed a bespoke microsite to host the festival with a live stage, agenda, speakers page and embedded on-demand videos.

What we did.

We gathered together a wide range of high profile and diverse speakers and made sure to accommodate any special requirement they had. We delivered high quality accessability options available in real time, including live subtitles, British Sign Language captions, and text for accessibility (white on black). The quality of the content was very high and covered a wide range of key issues, diverse voices.

We produced all content, liaising with the Channel 4 Inclusivity team to build a strong editorial approach. We pre-recorded key interviews with the heads of each major channel and shot 4 major panel discussion (two keynotes and two performances) in a variety of environments and studios while producing a consistent look and feel for the event. We guided the look and feel of the set while Channel 4 supplied the creative. We ensured it all came together with a mix of live streams and on-demand content that were aesthetically consistent.

The festival was a logistically complex event from a production and accesabilty point of view, with multiple cameras, crew and live accessibility elements.

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