Live Q&A AND MUSIC VIDEO PREMIERE
Groovy Gecko and Sony Music teamed to deliver an exclusive Q&A with Italian rock band Måneskin ahead of debuting their new music video, The Loneliest live on YouTube.
Eurovision 2021 winners Maneksin promoted the premiere of their upcoming music video for The Loneliest with an exclusive live Q&A session broadcast to YouTube where fans were given a unique opportunity to ask the band about the new track, upcoming shows and much more.
What we did.
Hosted by Radio 1’s Jack Saunders and broadcast from a hotel near Heathrow ahead of the band jumping on a flight to their next show, Groovy Gecko provided end to end production services which covered filming, audio, live streaming and network infrastructure.
As a big element of this project was to engage with the fans, GG used it’s suite of social media comment moderation tools to pull in questions from the YouTube live broadcast and give fans unique access to the band.
Thousands of fans tuned in to the show with the highly engaged audience asking hundreds of questions, sending their love to the band and sharing the excitement of the video premiere for their new track.